I Never Lie

Co-written with Carson Chamberlain and Tim Nichols, the song showcases Top’s commitment to neo-traditional country music, drawing inspiration from the classic sounds of the 1980s and 1990.

The track is characterized by its twangy guitars and prominent steel instrumentation, reminiscent of the era Top seeks to emulate. This production choice complements the song’s narrative, allowing Top’s vocals to shine as he delivers the cleverly penned lyrics.

Raised on a farm in Sunnyside, Washington, Zach Top’s upbringing was steeped in classic country influences. His commitment to reviving the neo-traditional country sound has resonated with both longtime country fans and new listeners, positioning him as a promising figure in the genre’s contemporary landscape.

In “I Never Lie,” the narrator encounters his ex-partner, who appears to be thriving with a new promotion and relationship. In response, he asserts that he’s also doing exceptionally well, claiming to sleep soundly, excel at work, and abstain from drinking. However, these declarations are steeped in irony, as they suggest he’s masking his true feelings of hurt and loneliness.

“I Never Lie” is influenced by the neotraditional country style popularized in the 1980s and 1990s, characterized by its classic country instrumentation and storytelling.

Zach Top’s “I Never Lie” masterfully uses irony and traditional country storytelling to explore the facade often put up after a breakup, highlighting the universal struggle between outward appearances and inner emotions.