803Fresh, born Douglas “Dougie” Furtick on February 19, 1990, in Augusta, Georgia, is a Southern soul artist who has rapidly gained recognition for his unique blend of gospel, blues, and soul music. Raised in Hollow Creek, a community in the Wagener-Salley area of South Carolina, Furtick’s early musical experiences were rooted in the church, singing at Union Hill Baptist Church. These formative years instilled in him a deep appreciation for gospel music, which later influenced his distinctive sound.
Furtick’s musical journey took a significant turn when he transitioned from rapping to embracing Southern soul music. This shift not only aligned with his musical roots but also resonated with audiences seeking authentic and heartfelt performances. His breakout single, “Boots on the Ground,” exemplifies this fusion, combining soulful melodies with compelling lyrics. The song quickly became a viral sensation, particularly within the Black trail ride community—a cultural movement that celebrates horseback riding, music, and communal gatherings.
The success of “Boots on the Ground” propelled 803Fresh into the spotlight, leading to performances at various events and features on prominent platforms. Notably, he premiered the music video for the song on the nationally syndicated talk show Sherri, further cementing his status as a rising star in the Southern soul genre.
Beyond his viral hit, 803Fresh has continued to build his discography with singles like “All Night Long,” “Everything She Wants,” and “Big Dog,” showcasing his versatility and commitment to the genre. His music often reflects themes of resilience, love, and personal growth, drawing from his own life experiences and the cultural tapestry of the American South.
803Fresh’s journey from a small-town church singer to a prominent figure in Southern soul music underscores the power of authenticity and staying true to one’s roots. His story serves as an inspiration to aspiring artists, illustrating how embracing one’s heritage and personal experiences can lead to meaningful and impactful artistry.
