Released on January 3, 2025, WHAM (an acronym for Who Hard As Me) marks Lil Baby’s fourth studio album and a bold reaffirmation of his dominance in modern hip-hop. The album showcases a return to gritty street tales, sharp introspection, and melodic flows, underscoring Lil Baby’s evolution from a trap star into a fully matured artist. WHAM features a combination of solo efforts and high-profile collaborations, cementing Lil Baby’s reputation as both a lyrical heavyweight and a chart-topping force.

The project reflects themes of resilience, loyalty, fame, and the cost of success, all delivered over hard-hitting 808s, soulful samples, and dynamic trap beats. With WHAM, Lil Baby reinforces his authenticity and hunger, proving he still has something to say—and that no one goes harder. The album received widespread acclaim for its production quality, lyrical content, and emotional depth, solidifying Lil Baby’s place at the top of the rap game.