BULLY

Symbolism: The wrestling motif draws parallels between Saint and Ye, reflecting martyrdom, conflict, and resilience.

Release Strategy

• Release Dates:

  • Leaked initial versions (“Bully V1”) via X and Frame.io on March 19, 2025—three edits (“screening”, “post-Hype”, “post-post-Hype”) released for fan feedback .

  • Official rollout expected June 15, aligning with daughter North’s birthday .

• Platform Stance: Ye criticized DSPs, claiming he may bypass streaming services due to dissatisfaction with how labels treat artists

“Bully” is a visually striking, sonically daring, and emotionally raw project that marks a potential creative peak for Ye—while also being deeply mired in technological, personal, and sociopolitical turmoil. It’s a cinematic and musical rollercoaster: experimental, soulful, half‑finished, striking…and intensely controversia.